Fashion management

Shade Kennel & Partisanship Katharine Fashion Management Final assignment- Business plan and Management process Lecturer- Squamish Gandhi Submission date: 30th November 2013 Executive Summary This report is a study of management process for a retailing company – Bluishness – that was launched in February 2010. The 1,750 sq. Feet store is located in Juju, Iambi, India where it caters to kids wear between the ages of 2-10. With the concept of fast fashion and short lead times, the company also provides an exclusive Personal Shopping service that is new to the market and is the future of retail.Few techniques utilized in this business plan included – Market Research, SOOT analysis, PEST analysis, Product Positioning charts and various financial tools. The report begins with a brief background of the brand as of to how it started, the company ownership, the goals and missions of the company. A detailed description of the company's product lines and services has been mentioned that includes in-house licensed bags, shoes and accessories. The services include memberships and gift cards and the USPS of the brand will be the Personal Shopping Services that will be available in person as well as online.Due to the high level of competition in the market the pricing of the products are fairly put with an average price of INNER 1,500. Also, the store is located on Juju Tara Road as there are no major fashion retailers for a distance of 4. 8 SMS from Shopper' Stop Ltd. Uh) to Ever Mood (Sanctuary). Prior to the launch of the brand – there will be certain abstract ads that will not entirely give information about the brand but will be a key in creating curiosity among public. This research however focused primarily on the Indian market (Iambi).Statistics ay not be entirely accurate due to the limited sample size in the primary research and second-hand information. Table of Content To give a start to the work process it was important to sketch cloth ing line. Careful attention was paid at the way children dress and get a feel for the trends, then sit down and do a full color sketch of each piece of clothing that was needed to be includes in the line. And once the designing part was done it was decided to approach a fashion unit where these designed collections could be stitched and viewed practically.One of the most common downfalls of small retailers is that they tie up so much cash in inventory and overheads in the beginning. In order to use small amount of capital a decision was made to, concentrate on getting select quality merchandise. As our business grows and our customers increase, we can then afford to increase our inventory. We avoided buying expensive fixtures at the start, as customers will come to our store because of our merchandise, not so much the ambiance of our store.Before opening the doors of our shop for business, we tried to learn as much about he demographic of our area as possible. Whether we will be lea sing a space at the mall or opening a small boutique, knowing the population characteristics of our area – their income, age, population brackets – can assist in our decision making process. If our area is composed of high-income population, we wanted to purchase brand names and pricier merchandise. It was rightly decided to study the thinking power capabilities and needs of mothers for their kids.If the area is a retirement community, we wanted to look for a new location for our kids clothing store. The success of our clothing store will in large part depend on the right product mix. This depends on our store concept, finances, space, and the expected turnover rate. We made sure to select our merchandise carefully to meet our market's needs, and keep up with fashion trends by attending trade shows. At the start of our business, it may be smart strategy to buy specific items from within several product lines.By offering a wider selection, we could protect ourselves in case a line does not sell as expected. It was made sure that all the merchandise delivered to us by our suppliers is inspected thoroughly and is of acceptable quality.Because of our appeal to a relatively select group of people, chances were we wouldn't have hundreds of customers in the shop at any one time. We made an effort to know our customers by name, and even call big spenders when we get in a shipment with merchandise Just right for them. Our advantage over the larger stores is the extra attention we can lavish our customers.

Children In Early Modern Europe DBQ

Children DBQIn early modern Europe, various assumptions were made about children and how to raise them. Some families went with detachment, tender love, or cruelty. All of these assumptions, more or less, affected child-rearing practices.In the 1550s in Florence, Italy, Benvenuto Cellini describes a time where he visited his natural, born in wedlock, son. â€Å"..when I wanted to leave he refused to let me go.. breaking into a storm of crying and screaming† â€Å"I detached myself from my little boy and left him crying his eyes out† (Document 4) Because the childhood mortality rate was so high, men and women would teach themselves to not get themselves so attached to their children, because they would pass away at the cause of some sort of ailment or lack of good health.In 1693, in London, a famous philosopher by the name of John Locke wrote an essay/book called, â€Å"Some Thoughts Concerning Education†. In it, he writes, â€Å"..I do not intend any other but s uch as suited to the child’s capacity and apprehension† â€Å"..they must be treated as rational creatures.. Make them sensible by the mildness of your carriage and composure† When Locke write this he means that if you show your child no emotion, your manner will teach them that everything you do is necessary for their well-being, and thus, teaching them that nothing will be handed to them in life. (Document 11)In Amsterdam, in 1762, the philosopher Jean-Jacques Rousseau informs us in his writing, â€Å"Emile†, about the negativities of indulgence. â€Å"An excess of rigor and an excess of indulgence are both to be avoided. If by too much care you spare them every kind of discomfort† Rousseau is telling us that by protecting the children from every sort of misery in the world, you are not preparing them for the harsh life in early modern Europe. (Document 12)Although most preferred the detachment method when it came to children, some cherished their children and showered them in tender love. Margaret Cavendish, Duchess of Newcastle, writes in a letter about her mother’s way of raising her. â€Å"We were bred tenderly, for my mother naturally did strive to please and delight her children, not to cross and torment them..† By  this, she believes that cruelty and detachment to children is not healthy for their upbringing, that love is the right, more civilized way up bettering your child’s well-being. (Document 9)The families that do lose their children at a young age, some don’t grieve while other do so and more. Martin Luther, a Protestant reformer, wrote a letter to a friend on the death of his thirteen year old daughter, Magdalene, in Wittenberg, Germany, 1542. â€Å"The force of our natural love is so great that we are unable to refrain from crying and grieving in our hearts and experiencing death ourselves† Luther and his wife loved and cherished their daughter so greatly they were willin g to give up their own lives to let their â€Å"obedient and respectful† daughter, Magdalene, live on. (Document 2)Some upper class families whose children do live on, raise their children with the utmost care, the best education, and so forth. Christoph Scheurl, a Nuremburg jurist and diplomat, wrote annual notes to himself about his son Georg’s growth and progress, in Nuremburg, Germany, 1538. â€Å"He likes to learn, delights in it. He is now learning Donat and can already cite it from memory† â€Å"He knows where everything he puts between his teeth comes from† Christoph has raised his soon-to-be 6 years old son to appreciate what’s given to him, by showing him that the food that he eats is given to him by his father’s hard earned money. Christoph has also taught his son Donat, which is the Latin grammar of Donatus which is not something a lower class child would learn let alone read. (Document 1)Some of the population of early modern Eu rope would turn to cruelty when it came to raising their children. They viewed the young as nothing but insignificant beings. For example, King Henry IV wrote a letter to Madame de Montglat, the governess to his six year old son, Louis, in Paris, 1607. â€Å"I have a complaint to make: you do not send word that you have whipped my son. I wish and command you to whip him every time he is obstinate or misbehaves† King Henry IV makes this request to the governess because he wants his son to understand that doing a wrong will bring him consequences. Henry thinks he knows best because he was whipped as a child as well. (Document 8)The Domostroi, a Russian manual on household management written in Moscow, in the 1550s states that, â€Å"A man who loves his son will whip him often.. He who disciplines his son will find a profit in him† This document is stating that a man who whips his son, and one who gives him a good education, will make his son turn into a well-disciplined, understanding, humble man. Having a son like this, well give that father bragging rights among his friends. (Document 3)Jean Benedict, a Franciscan preacher, moralist, and professor of theology, writes A Summary of Sins, in Lyon, France, 1584. In this he writes, â€Å"It must be noted that the command of the father obligates the child to obey under pain of mortal sin† In this document, Benedict states that the feeling of performing sin should be enough pain and cruelty to makes the child feel his wrongdoings and repent his sins. (Document 7) In conclusion, in early modern Europe, various assumptions were made about children and how to raise them. Some families went with detachment, tender love, or cruelty. All of these assumptions, more or less, affected child-rearing practices.

Final assessment Essay Example | Topics and Well Written Essays - 1250 words

Final assessment - Essay Example Due to the rise in cyber attacks and more reliance on eCommerce, the confidence of customers online has been compromised. Quantium reported that Australia’s online sales fell at a diminishing rate, largely caused by ever increasing eCommerce frauds. For example, the growth of Australia’s online sales was 31% in 2010 with fraud rate at 0.6%. However, the online growth rate dropped to 22% in 2012 when fraud rate increased to 0.8% (Demery, 2013). Furthermore, according to CyberSouce (2012) 13th online fraud report, the total online revenue loss due to fraud was estimated at $3.4 billion in 2011. It can be seen that eCommerce fraud has a significant negative impact on online business and this is therefore a cause of concern. Moreover, McAfee as a security vendor, reported that 33% of Australian businesses were involved in a security incident in 2009, which meant a loss of an average $34.000 in revenue and $37.000 for fixing the bug (Timson, 2009). In order to avoid a large proportion of sales being lost due to fraud, Ausmart is in need of a well-developed and secured online network. New Paragraph In many business communities, most of the major transactions are performed online. Online business has become as important and maybe even more important than basic commerce done outside the channel of online arena. Banking transations are done by busy people online as they don’t have the time or the place to go to the banks and perform the transactions by themselves. Credit card purchases, shopping, ordering food, paying bills, performing business transaction, buying books and even paying college fees. People online are now doing all these transactions and therefore eCommerce’s importance has grown and risen significantly in the last 10 years. Owing to this phenomenon, it is imperative for the eCommerce industry to safeguard its business online and to make sure that hackers do not get access to the credit and debit card information of the users. Also, it is crucial that hackers do not block any event and all the transactions carried out online have a safety network, which makes them happen seamlessly. New data collated from about 2 million Australian credit and debit cards reveals the popular suburbs in which e-commerce fraud has been attempted, using internet-connected computers. E-commerce fraud involves a criminal using a stolen credit or debit card to buy goods online. Ecommerce crime is on the rise in Australia and the rest of the world and the hacker community has been very successful at targeting various business enterprises. Ausmart has been trying hard to develop a strong firewalled network and this has taken a significant energy and time from their pursuits. It must be noticed that they have been trying to cope with such threats for a long time and knowing that hackers have been targeting them hwihc has hampered their business negatively, focusing on E-Commerce and making the business as hacker free as they can i s the number one priority right now. Reflections It can be seen from the above paragraphs that eCommerce is significant to the development of business and it is paramount to have a strong cyber security for all the business transactions in order to avid any kind of cyber attacks or malpractices by the hackers which in turn may jeopardize profit margins for the business community.

Consequences of Partisan Polarization Research Paper

Consequences of Partisan Polarization - Research Paper Example From this study it is clear that partisan polarization inhibits the building of legislative coalitions, resulting to legislative gridlock. Partisan polarization is ideologically biased, and this negatively affects social and economic policies. Partisan polarization negatively affects the efficient operations of government offices making the government incur many costs. Partisan polarization has changed the equilibrium of powers among national institutions at the expense of the Congress. Judges and executives are now acting unilaterally without the consent from the legislatures. Partisan polarization has led to an increasing conflict between the Red states and the Blues states. Hence, partisan polarization has almost paralyzed every aspect of the country including political and social aspects, which are the core of government operations and functioning.This report highlights that  polarization may bring about greater variation in policy. Sometimes, it can produce new policy initiati ves, and then roll these new policies back. However, there exists a dispersion in the policy-making system in America, which makes it theoretically reasonable to believe that the central effect of polarization result in less public policy.  Systems of bicameralism and power separation need an extraordinary level of consensus to vote for a new legislation. Therefore, the systems quite often require that the enacting coalitions be bipartisan. Experts have used two theories to explain patterns in significant legislation in the post-war period.  

Mergers and Acquisitions Essay Example | Topics and Well Written Essays - 5000 words

Mergers and Acquisitions - Essay Example A study conducted by UNCTAD (2006) shows that 17 percent of the FDI in the world comprise South-North and South-South flows and of this the cross-border acquisitions occupy a significant proportion. This project would look into the cross border acquisitions with an insight into the reasons driving the acquisitions and influential factors impacting such acquisitions. Factors motivating cross border acquisition Various theories have been developed that explain the significance of the mergers and acquisitions. According to Efficiency theories the main motive behind such deals is to exploit the benefits arising out of synergies or economies of scale. Market power theories highlight that acquisitions lead to oligopoly benefits. Agency theories state that the acquisition and acquisition deals mitigate agency problems like removing the inefficient managerial staff. This theory also states that it may also give rise to agency problems such as imprudent managerial decisions solely guided by t he motive of empire building. Besides this the acquisition deals are also guided by the advantages arising from the ‘benefits of diversification’. Though there is no single theory on mergers and acquisitions however these theories have garnered empirical support. Studies have shown that the shareholders of the target firm benefit the most in such deals whereas the shareholders of the bidder firm do not derive any immediate benefit from the deal. The abnormal return that that the bidders can enjoy is either slightly negative or zero. The combined return of the bidder-target firm is found to be universally positive indicating that the acquisition deals lead to value creation. It has also been seen that the stock price of the target firms’ exhibit higher returns in the case of cash offers as compared to the stock offers; hostile takeovers as compared to friendly takeovers; and multiple bidder as compared to contests by single bidders (Gregoriou & Neuhauser, 2007, p. 1). The success associated with the M&A deals has eluded many corporations. Marks & Mirvis (1998) state that the failure rates of such deals is around 50 to 75 percent. Despite the uncertainties associated with the deal the acquisition and acquisition deals are on the rise. The various benefits arising out of the deal include managerial synergies, cost synergies, market synergies etc. The sources of synergies include consolidated purchases, production, administration, marketing, market power, cross-selling, acquisition of technical expertise, patent, knowhow of the target, market expansion etc. In the horizontal acquisitions that involve integration of two companies belonging to the same sector the main motive is gaining market share of the target firm. This happens in the case of matured industries where the opportunities of growth are nearly exhausted, presence of excess capacity etc. Horizontal acquisitions result in enhanced revenue, savings in cost and better growth opportunit ies (Hitchner, 2006, p.106). The acquiring firm also gets a control over the customer base of the target firm thereby raising the total revenue base of the bidder firm.

Financial regulation in the UK Essay Example | Topics and Well Written Essays - 2250 words

Financial regulation in the UK - Essay Example Cancellation of numerous professionals regulatory and oversight bodies, and join all regulation in one institution responsibility for the supervision of banks was receive from the Bank of England, and pertains simultaneously with all other statutory financial organisations and markets, Financial Services Authority (FSA). Many other nations have furthermore lately altered the organizational structure of economic regulation and supervision with the general tendency is to decrease the number of institutions. However, there is no general convention was in the details. Masciandaro, D (2002) In specific, while some (including Great Britain, Korea, Iceland, Denmark, Latvia, Sweden, Hungary) adopted a unified set about the bureau (after all, as far as prudential supervision concerned), it was not a universal form, when the change was made. Review of worldwide knowhow shows a broad kind of institutional structures (see Good hart et al., 1998). Some nations have established a lone body for pru dential supervision, while other ones have opted for multiple agencies. Some of them also conceived a lone body. It is shown that the spectrum alternatives, other than either / or alternative, and there is substantial diversity in spectrum and even inside the identical rudimentary model. National dissimilarities contemplate many factors: chronicled evolution, structure, economic scheme, political organisations and customs, and the dimensions of the homeland and the economic sector. Masciandaro, D (2002) Regulatory Approaches The Integrated Approach In a comprehensive set about a lone knob controls all kinds of economic organisations, presents a prudential, and perform of enterprise (also called the buyer protection) regulation. Carmichael, J. (2002) Comprehensive set \ about to eradicate regulatory arbitrage, in alignment to help connection and data distributing amidst controllers organisations, and reinforce the rule making and applications. System with one manager generally create d of two major partitions, the most concentrated on prudential guideline, and the second part of the enterprise guideline and buyer protection. If one manager conceived by blending living one-by-one controllers, although, the vintage purposeful or institutional relatives may stay in place. Carmichael, J. (2002). Those identical persons may finally manage the establishment they are habitually supervised. Thus, the creations of a lone manager, without vigilance to the restructure, which conceives a more sociable and acclimatize interior organisations, are improbable to recognize the full promise of an incorporated approach. Twin Peaks Dual set about of the peaks is founded on two kinds of regulators: prudential guideline and perform of enterprise (consumer protection) of the controller. Although characterised as distinct entities, these two controllers normally use a high grade of coordination, as they are each to blame

E-Logistics Ning Essay Example | Topics and Well Written Essays - 3250 words

E-Logistics Ning - Essay Example In practice, it has been proved that the actual benefits and drawbacks of each organizational strategy take a long time to appear; this is a problem when the change on a firm’s traditional policies is attempted since the value of the proposed strategies is difficult to be proved in advance or even in the short term. However, the elements of this strategy and its expected performance – as it can be measured using figures related to the firm’s performance within a particular period of time – can be important indicators regarding the potential value of a strategy in case that it is established in a particular organization. Current paper aims to explore the benefits and drawbacks of the global supply chain strategies of VF Brands, a firm well known in the global Apparel industry. Particular reference is made to the firm’s new global supply chain strategy, the Third Way, and its potential contribution in the improvement of the firm’s relationship with its global suppliers, thus its growth in the global market. 2. Global Supply Chain strategy in VF Brands – critical analysis and evaluation 2.1 Global supply chain strategy in the literature The literature developed in the specific field is based on a wide range of criteria; there are views, which promote a narrow perspective of supply chain management – in terms of the potentials of the specific organizational sector to be changed following the differentiations in the market trends. Moreover, different perceptions seem to exist regarding the elements of a successful supply chain management strategy: in accordance with Mangan et al. (2008) the criterion on which the value of a supply chain management strategy is decided is the level at which this strategy promotes the use of knowledge related to all organizational activities. However, Branch (2008) notes that key priority of supply chain management in modern market is the identification of practices that will mini mize the cost of production. It is further noted that in the context of the global market, the challenges for supply chain are significantly increased; global supply chain management strategies need to address all issues related to a firm’s production needs in the global market – a fact that results necessarily to the increase of complexity of the particular strategies (Branch 2008). Under these terms, the criteria on which the choice of a supplier in the global market will be based cannot be standardized; usually, ‘the differentiation from other players in the marketplace and the existence of a separate identity’ (Branch 2008, p.13) are used as criteria for choosing a supplier in the international market. However, other criteria can be also set in accordance with the needs of each organization and its potentials to respond to the demands of each supplier – demand for specific price, location, time for producing a specific volume of products with â €˜pre-arranged’ characteristics. Also, the level at which a firm accepts its potential dependency on another firm – in the context of the supply chain – can be differentiated. Supply chain, which has been defined as ‘

BUS205-Introduction to Aspects of Business Law Essay

BUS205-Introduction to Aspects of Business Law - Essay Example Rights against Costumes R Us English National Operetta Company (ENOC) entered into a contract with Costumes R Us for the purchase of theater costumes. The contracts of sale are governed by Sale of Goods Act, 1979 which defines a contract of sale in s.2 (1) as: ‘a contract whereby the seller transfers or agrees to transfer ownership in goods to the buyer in return for a money consideration called the price.’ In the given case, Costumes R Us agreed to manufacture and deliver theater costumes to ENOC and ENOC agreed to pay ?5,000 in return. The agreement was made on 1st May 2010. This is an agreement to sell. It pertains to future goods which would be delivered on 1st September 2010. But before Costumes R Us could begin the manufacturing process for the agreement, on 1st June 2010, a fire broke out due to a fault of some children and burnt down their premises. They could not manufacture the costumes and hence could not deliver them to ENOC. ENOC has threatened to sue Costum es R Us for damages. Costumes R Us could not perform their promise. ENOC had to purchase the same quantity of costumes from Theatre Togs Ltd at a cost of ?6,000. ENOC is looking to recover their resulting loss in the form of damages from them by suing them for breach of contract. Costumes R Us would look to defend by pleading on the basis of Doctrine of Frustration. ... The happening event must have been outside the contemplation of the parties at the time they entered into the agreement. Where the parties have foreseen the likelihood of such an event arising and have made express provision for it in the contract the doctrine of frustration will not apply; and iii. The frustrating event was not self induced. In other words, the frustrating event must not have been the fault of, or due to the actions of, either of the contracting parties. In the given case, on June 1st 2010, the fire accident rendered it impossible for Costumes R Us to manufacture the costumes. The event is a frustrating event. On May 1st 2010, the time of making of the agreement, this event could not have been foreseen as it is not normal that the whole premises of a business are burned down due to an outbreak of fire. According to the given facts, the fire was caused by some children who were playing with matches near the premises. Therefore, the fire was not caused due to negligen ce or a fault by either of the parties. On the other hand, the breakout of fire occurred before the stipulated time of delivery i.e. 1st September 2010. If three months were sufficient for Costumes R Us to recover from the accident and perform their promise of making the costumes and delivering them, the Doctrine of Frustration would not be applicable. The subject matter of this contract is not of existing goods. It pertains to future goods which would be manufactured by Costumes R Us in the future. The fire could not have destroyed the subject matter of the contract. But it can be assumed that the machinery required to process the material was destroyed so the subject matter could not have been brought into existence. The courts would discharge both the parties from the contract by the

Financial Markets and Instruments Assignment Example | Topics and Well Written Essays - 1500 words

Financial Markets and Instruments - Assignment Example Under the regulatory instrument, emphasis is on the use f commercial paper by larger corporations or companies who have had the backing of an issuing bank, promising to make settlement for the quotation on the face of the commercial before or on the date specified. Like in most other financial jurisdictions, the issuance of commercial paper is not guaranteed by a collateral and so the need for strict regulations that ensure that such instruments on the money market are used only by corporations that have been rated with excellent credit rating status (Fombrun, 2012). 2. At different times in the economic management of the country, the government of the Kingdom has had the need to generate both long term and short term financing. As far as short term financing is concerned, emphasis has always been on the use of short term financing to take care of short term debt financing. One of the commonest instruments used in this case is overdraft, whereby it transmits cash that are beyond avai lable funds (Greenley and Foxall, 2011). On the long term also, the use of equity investment ranks as the commonest form of financing that the government undertakes. Often, this is done by targeting local industries and buying and holding shares of the stocks of such businesses for projected capital gains and dividend growth. Commonly, equity investment has been selected in cases where investments have been proven to have high information asymmetries and moral hazard (Drumwright and Murphy, 2001). 3. With a global rank of 40, the Macro Economy Meter (2013) rates the total outstanding debt of the Kingdom of Saudi Arabia as $134 billion. Of this total outstanding debt, the share of public debt has been calculated to be 12.9% of the gross domestic product of the country, coming up to $6.6 billion. According to the CIA World Factbook, the Kingdom of Saudi Arabia as of 31 December 2012 had a total outstanding external debt of $127.4 billion. By this, it means the government of the Kingdo m owed this amount to public and private entities that were nonresident of the country and thus repayment had to be done in either foreign currency, goods or services (Fombrun, 2005). Because these external debts are paid through foreign currency, they are calculated based on exchange rate base rather than the use of purchasing power parity terms. 4. Since 2001, the annual total value of new borrowing by the Kingdom of Saudi Arabia has generally been experiencing and upward rise trend. This means that the rate of borrowing done by the government has been increasing consistently by the year. In the graph below, it would be noted that but for the periods from 2003 to 2005, and 2008 to 2009, the annual total value of debt has been increasing, indicating a rise in new borrowing. Source: Marco Economy Meter (2013) Based on readings from the graph, McAlister and Ferrell (2012) have argued that the new borrowing that is done by the Saudi government on a monthly basis is US $1.2 billion, co ming up to an annual total of $14.4 billion. With this value, the debt-to-income ratio of Saudi Arabia has been estimated to be very high, leading to annual per capita income of $25,000. 5. The use of stripped coupons is not illegitimate in the Kingdom of Saudi Arabia but not a commonly preferred form of debt financing or financial capital generator. This is because in the use of stripped coupons, there are often two stripped parties, one of which receives the principle as zero-coupon bond when the bond is

Analyse the market for Tesco Groceries within the UK Essay

Analyse the market for Tesco Groceries within the UK - Essay Example Founded in 1924, Tesco is the largest retailer in the UK market as well as the largest UK based international supermarket chain with 1,780 stores in the UK and 586 outlets internationally. The company which originally focused on food retailing has now expanded in to retailing of clothing, household electronics, fincial services, internet and telecommunications. Company is displaying tremendours financial performance with over 15% growth in its revenue reaching  £ 34 billion in year 2005 and a widely publicised operating profit of  £ 2 billion. With over 1780 stores spread across UK and a strong presence in Ireland and a host of other countries, with its 586 international outlets, Tesco retail operations employ over 240,000 employees. The UK supermarket segment operates on a highly differentiated platform where the segmentation is done on customer profiles, geographic locations as well as product and image offer of each player. The focus on differentiation in the industy is evident in the total expenditure of  £150 million on advertising by key players. Tesco initially positioned itself on â€Å"Best Value† platform and based its operations on the principle of "Pile it high, sell it cheap" approach of the founder Jack Cohen. While this positioning attracted the lower income classes, it created a cheap image of the company and alianated the middle class consumers. To counter this negtive image, the company revised its approach to "inclusive offer" a phraseused by Tesco to describe its aim of catering to all stratas of income gorups from the same stores (Tesco.com 2005) . Under this approach the company offers â€Å"Finest and Luxuary† range as well as low priced â€Å"Value† range to cater t o varying disposable income levels of its differentiated customer bases. The company also differentiate its outlets through five formats, which differ in shop floor size and the range of products sold. These

Website Review and Summary Essay Example for Free

Website Review and Summary Essay Infant Mortality Infant mortality is a serious matter when it concerns the life of an infant. Many individuals and families have had to face the death of a child in one way or another. Infant mortality can cause devastating implications for all those involved. The awareness of assistance offered from local, state and national government agencies are available for those who have experience the death of an infant. One way to provide information would be to understand what public and community health is all about. Public and Community health is important and researching related websites can benefit those who are interested. This paper will address and compare how local, state and national government websites address specific information regarding infant mortality. In addition, information will be explored specifically related to whether or not the information found in the websites overlap, what type of structure is identified between the levels of government, what functions are seen at each level of government, and how the levels of government work together specifically regarding infant mortality. Defining Public and Community Health. First of all, public health deals with promoting health through the communication and organizational efforts to assist health care providers, the public, the communities and individuals. (Kleinfelder, 2013). To be honest, for the most part, people refer to public health simply as â€Å"free†, meaning a place to go when they need state and federally funded vaccinations, influenza and pneumonia shots, wellness prevention, and tuberculine screening for health care workers to mention a few. As far as community health, this addresses issues through education, research on diseases, injury prevention and the promotion of healthy lifestyles. How  does the information overlap? When researching for the sole purpose of obtaining information specifically related to infant mortality, many websites are reviewed. The information identified did at times overlap such as the percentages of infant deaths at the local and state levels as opposed to the United States percentage of infant deaths, meaning the percentages were typically the same. In addition, the top rated causes of infant deaths from one website to the next were similar such as sudden infant death syndrome, premature births, very low birth weights and birth defects. Types of structure and function identified between levels of government. Each level of the government whether local, state or national, has their own processes and procedures to handle concerns affecting the people. The structure at the state level governs over the city, or local counties. When an issue arises that local and state levels cannot handle, national levels will assist to resolve those issues. The purpose of understanding the structures among the government levels is not only to figure out how to identify, analyze, plan and implement resolutions to health concerns, such as infant mortality, it is also important understand the funding for health care and other needs of the people. In the eyes of the people it must prove its legitimacy to remain in office. According to Beitsch LM, Brooks, Grigg Menachemi, (2006), â€Å"A strong infrastructure is required to perform public health services and to protect the public from environmental toxins, influenza, chronic diseases, and unacceptable rates of infant mortality. State health agencies must be able to provide the core functions of public health, assessment, policy development, and assurance across the domains of health protection and health promotion activities.† The local and state agency’s focus on decreasing infant death. To accomplish this, the government provides funding to enable state-based programs the ability to perform surveillance to gather information that would enable a decline in maternal and infant mortality. The purpose of the information gathered is used to develop the health programs associated with infant mortality or other health related issues. In addition, the ability to identify infant mortality risks rests on the shoulders of local and state agencies. These agencies use of pregnancy risk assessment monitoring systems data to complete this task. On  a national level, the U.S. Department of Health and Human Services will work with state agencies to develop a national strategy for addressing all health related issues. (Riegelman, 2010). How do the levels of government work together? All agencies work in a collaborative effort to improve women’s health prior to pregnancy, promote quality prenatal care, strengthening surveillance and research, including prevention and overall health promotion. According to Beitsch, Brooks, Grigg Menachemi, (2006). â€Å"The goals of these agencies communicate with the main objective to improve access to quality pre-conception, peri-conception, and prenatal health care across racial/ethnic and geographical divides, and to provide the best available care to mothers and infants.† Conclusion In all reality, despite the efforts of all levels of government health agencies, the probability of the concerns surrounding infant mortality will continue simply due to the ignorance and negligence of the American public to simple choose not to do the right thing. All levels of government, whether local, state or national, infant mortality is a health concern to be reckoned with. We, as a community, have an obligation to understand that educating ourselves through research and reviewing websites for knowledge is key to resolve all public and community health concerns on all levels. The paper did explore information related to websites address the type of structure between the levels of government, what functions are seen at each level of government, and how the levels of government work together specifically regarding infant mortality. The ability to promote educational programs to prevent a death of an infant is a necessity to ensure lifelong happiness. References Beitsch LM, Brooks RG, Grigg M, Menachemi N. Structure and Functions of State Public Health Agencies. American Journal of Public Health. 2006; 96(1):167-172. Doi:10.2105/AJPH.2004.053439. Kleinfelder, J., (2013). What is the difference between community health and public health? Retrieved from http://wwwresearchgate./post/What_is_the_diffe†¦ Riegelman, R. K. (2010). Public health 101: Healthy people—healthy populations. Sudbury, MA: Jones and Bartlett.

Frank Lloyd Wrights Architecture Style: A History

Frank Lloyd Wrights Architecture Style: A History How organic is Frank Lloyd Wright’s Architecture? Although Frank Lloyd Wright would be considered a practitioner that embraced much of what came to be known as modernism and the international style, itself a spare and functional movement, most of his work contains elements of the organic[1], tantalisingly original and un-definable which softens the edges and adds richness to what would be considered pure form and clean edge. This is in addition to a reasonably early self-declared ‘organic architecture’, the general principles of which he followed for the rest of his professional life. Lind notes that (for instance) the Prairie Style buildings are epitomes of Wrights ‘organic’ declarations of fundamental principles, which were practised between the years from 1900 to the beginning of World War One. She reiterates that his definitions changed through his life, commenting that a definition of organic architecture that he gave in 1952 was more appropriate to the Usonian houses than the earlier Prairie Style one s. She does also state that his fundamental principles were interpreted in a variety of ways, but that he never deviated from them. (Lind; 1992: 29-31). Nevertheless, the evolutionary journey that Frank Lloyd Wright pursued in his design and production of what stand as some of the western world’s most recognised and notable buildings covers a foray into organic, from both an incorporation of his organic philosophy, from a motif point of view, as well as the deliberate inclusion of both elements of the environment such as stone and timber, to the manipulation of environment and building to create an organic mass that is essentially, ultimately building in the international or modernist style. His early work was positioned at a point where the international discourses in architecture were battling between the mass produced and the hand made, reactionary to the production lines of the late nineteenth century Industrial Revolution. Throughout his life, Wright certainly saw himsel f as practising architecture using an organic basis, as he declared in a 1958 television interview: ‘But â€Å"organic architecture†, which is the architecture of nature, the architecture based upon principle and not upon precedent. Precedent is all very well so long as precedent is very well but who knows when it is very bad? Now that’s something to guard against in architecture- know when to leave your precedent and establish one.’(Meehan;1984: 83-4). This was a declaration made in the late 1950’s that today sits in the context of a variety of many other architectural definitions of the philosophy. Indeed, the mere definition of the architectural applications of organic appears problematic[2]. Whether his declared philosophy had meaning in his buildings, and how his definition of ‘organic’ relates to the buildings he completed is the comparative exercise. In approaching this, how this central philosophy, developed over the years, affected his approach to the buildings that he created, forms the core of my discussion when I consider s pecific examples. In addition, one cannot look at a central theme such as the quality of the organic in his architecture, without being able to appreciate the context in terms of materials available, the influence of the Boston Orientalists[3], Japanese arts and architecture, and his attitude towards nature and its incorporation on a number of levels. The philosophy This stance that Wright held, where architectural precedent is mostly meaningless, and that the reality of the site determines the particulars of the building to be constructed is mostly articulated in the series of interviews televised in 1958. Here, in a series on a Chicago network, two half hour programmes of ‘Heritage’ hosted by William MacDonald discussed the ‘Philosophy of an architect’ and ‘Organic Architecture’.(Meehan; 1984:75) Wright is voluble about the manner in which ‘modernism’ and organic interface. Modern architecture, he declares, began as a striving to break down the box, a form characteristic of the ancient and traditional architectural paradigm. It is documented that originally his ideas regarding the modernist movement were derived from enthusiasm that later waned when he realised that the initial ideas of extension of the box did not necessarily have any greater impact on the environment. (Meehan; 1984: 59) ‘Whereas the new idea was to eliminate the box and let everything that was in go outward and associate with its environment. So environment and interior and life itself become as one. Glass and steel and architecture became what we call â€Å"modern†. Isn’t it? So, to get the real idea of the thing we’ve got to use some word like â€Å"organic† –means integral, of the thing, now and preceding from the interior of it outward. And, so there is something exterior chosen and used for effect. Therein lies the essential difference between what we call â€Å"organic architecture† and what is carelessly called, for the lack of a better term, â€Å"modern architecture†. (Meehan; 1984:90) With regard to his production of buildings where glass predominated, the material was regarded as a manner of connecting with the landscape, rather than a barrier or symbol of an ugly modernity. Elements that define contemporary architectures purporting to be modernist, such as simplicity were still very much part of Wright’s ideal, with the paring down of the complicated to provide surfaces that had a life of their own and could be embellished or otherwise. He saw that an intrinsic connection with material and landscape was fundamental to the production of specific buildings and part of the responsibility of the architect. Giedion sees his work is being the sole definer of his philosophy, and that words cannot begin to express where he came from or what his intentions were (Giedion; 1959: 412) His comment to MacDonald, the interviewer on this occasion, regarding site was ‘Well, it would seem from this that with this â€Å"organic†(architecture) choice of site would not only be extremely important but would, in part, in part at least, determine the form or forms of the building.’ (Ibid; 90). Indeed, the value of the site was deemed so important that not only did clients require his input, but also the contribution of the building to the natural landscape would be such that were the building to disappear, the landscape would be poorer for it. (Ibid: 91) Throughout his life, Wrights attitude towards his ‘organicâ €™ architecture was to evolve and mature, thus one finds definitions, which he was fond of publicly declaring, often slightly contradictory. The Japanese influence The organic nature of the Japanese architectural form, siting and decoration was, contentiously, an integral part of the shaping of Wrights ideas and designs. Tallmadge, (in Nute; 2000: 3)[4] commented in 1927 that Wright had derived ‘that intimate liaison between art and nature which makes his work sink into and be lost in the embrace of rock and shrub and tree.’ This was supported by Behrendt who declares the connection between the Japanese houses that are ‘fitted into the landscape that the building almost imperceptibly blends with nature, the same tendency towards an organic structure’ (Ibid; 4) Early on in his long career, connections with the Japanese culture were made, and these possibly had one of the most enduring philosophical contributions to his outlook. Initially, the prevalent culture of ‘Japonaiserie’[5] that developed out of the Exposition of 1851, and supported by the Arts and Crafts and Ruskin in Europe, trickled through to America[6]. Manson sees initial introduction to the Japanese being at the point of preparations for the Chicago Fair of 1893, where Wright was busy with the Transportation Building for Adler and Sullivan. Part of the exposition, a Japanese Imperial Government display of a Fujiwara Period Temple and its associated decoration and furnishings, ‘constituted the first wholesale introduction to the Middle West of Japanese Art and architecture. For Wright, the Japanese exhibit was the confirmation of a dawning curiosity.’ (Manson; 1984: 34) Lind describes this building as ‘Known as the Ho-Ho-Den, its fluid spaces wer e covered by a broad, sheltering roof with generous overhanging eaves. Light poured in from all sides. The walls moved. Opening up spaces, releasing the box.’ (Lind; 1992: 27) Manson goes on further to note that ‘It must be conceded that there is an affinity between Wright’s concept of architecture, as it was to develop, and the art of old Japan. Whether this affinity amounts to actual indebtedness is a moot point and one which Wright has always hotly debated.’ (Manson; 1984: 35) [7] ‘Whilst working on the Unity Temple (1905) in Oak Park, Illinois, connections with the Japanese Ambassador resulted in his being sent ‘The Book of Tea’ by Lao-Tse, which articulated concepts that he had been considering for a while, particularly on this project. The principle of his statement derived from Lao-Tse’s ‘the reality of a building is neither the walls nor the roof but the space within’ assisted him in defining the planning of the Unity Temple in such a manner that this could be achieved. Frustrations where he suggested that this relationship between the interiors and the life that was led in them had not existed for the last five centuries was partly solved. (Meehan; 1984: 77). Further connections were established when a decade later he visited Japan on commission to build what was to become the Imperial Hotel, (Tokyo) constructed by the Mikado for his visitors. This had the secret ingredient of steel that could be used in tensile sit uations, and responding to the high earthquake environment, became lauded as it stood throughout the great earthquake in 1923. (Meehan; 1984: 15) The incorporation of the organic The impact of Owen Jones’ book, a seminal Victorian work in the collection and typical compartmentalisation of exotic detail, ‘The Grammar of Ornament’ [8]is seen by Manson to have possibly been an early influence, as whilst he was working with Silsbee, he is known to have made a hundred tracings of ornament from Jones’ book. (Manson; 1984: 21). However, gaining inspiration from the direct forces of nature as an influence in his work was instilled at an early stage, whilst still working for Sullivan. His need to have a direct involvement with the tactile and textural natural environment is mentioned by his son in the following passage; ‘One Sunday morning he had on the table beside him a group of shells, conchs, turbans, clams, pectens, cowries, murexes and volutes. He pointed to the shells and told us to observe how this one germ of an idea for housing a creature in the ocean could take so many shapes. He noted the intricate fluting and sculptured patterns on different shells, the wide range of colours and designs, and how no two shells of even the same substance were identical.’ (Eric Lloyd Wright in Dunham; 1994) This analogy was continued by Wright into the discussion of an oak tree and its manifest units. ‘Nature will show you the way to build.’ (Dunham; 1994: 8-9) Dunham notes himself that ‘Nature played a major role in the designs of Wright’s buildings: the nature of the client, the society, the geographical location, the materials and the ability of the workmen.’ (Ibid: 16). McCarter reinforces this need for experimentation with form and material by saying that ‘He would stop work each day in the studio, sending his draughtsmen out into the nearby fields to collect wildflowers, which he would then arrange..’ (McCarter; 1997:66). Ikebana, the Japanese art of flower arranging was usually the result and was situated for comment or criticism in his studio. His continual flirtation with the elements of Japanese architecture, in definition much connected with the landscape, natural materials and a spiritual philosophy again reinforces this incorporation of the organic elements of nature. Materials A short discussion of materials is important at this point as not only were the indigenous materials of a region intrinsic to the aesthetics and feeling of a building, but the possibility of new material stretched boundaries which made much of his work possible, and further enabled the possibilities of the organic materials that were used. Importantly, as in the Imperial Hotel (Tokyo, 1905), the use of structural steel that had strength in tension meant that the structure could be reinforced, and yet match the landscape that it inhabited. Another example is the development of pre-cast concrete products, which made elaboration and decoration of internal and external surfaces more possible, thus intensifying the levels of detail and organic expression of, particularly, his houses built in the 1920’s. (Fleming et al; 1980:351) Also, the raking organic form of the Solomon R. Guggenheim Museum (New York, 1960) could not have easily been achieved without the use of modern materials in particular, structural steel and concrete. (Ibid: 352) More importantly, it was Wright’s attitude towards the material that was to prove so important in his philosophy. His insistence that the tactile qualities of the material have to be ascertained through handling and use is often quoted. ‘..a man can’t do much in architecture unless he gets his hands into the mud of which the bricks are made.’ (Meehan; 1984: 105) But, the intrinsic life of the materials is what makes them and determines their positioning in the building and the landscape. ‘We are learning now that materials themselves all live- that stone has character, that brick has character, wood character; that they all have characteristics that may become alive in the hands of the imaginative artist through sympathetic interpretation in design,’ (Wright in Meehan; 1984: 60) The early years Manson suggests that much of what happened in Frank Lloyd Wright’s early life and the upbringing that he had influenced the singularly independent character that he became both as a person, and as an architect. (Manson;1984:1-2) A strongly defined Welsh ancestry, together with a father that initially was forceful and ‘With a certain ferocity he had taught young Frank, by the age of seven, to play Bach upon the piano.’ (Ibid; 2) His father later deserted the family, leaving his mother, a ‘very integrated and resolute person whose character is intimately bound up with the development of her son’ (Ibid: 3) in care of Frank and his siblings. His early professional years are seen as being up until 1910 (Manson; 1984) just after he left to work in Germany for a short period in what Larkin called his ‘Exodus and New Era’(Larkin; 1993: 105). These included an initial apprenticeship under Silsbee, then a significant and influential period with Louis Sullivan, who was to guide his early ideas to a large degree. Frank Lloyd Wright’s association with Sullivan from 1888[9] situated him in an office environment that fed much off the contemporary architectural environment, and in the words of Wright, were considered radical and ‘the only ‘moderns’ of the time.’ (Meehan; 1984 :12) Sullivan took the idea of the high rise building to unprecedented limits and could only have encouraged the idea as to the limitlessness of boundaries in his student. Not only was he responsible for this physical and material influence, as Sullivan was emphatic about the connections between mankind and the cosmos, and the need for a building to be intimately connected with its natural environment. (Menocal; 1981: 3) Frank Lloyd Wrights home and studio (Oak Park, Illinois, 1899-1909) can be considered the epitome of this early period[10], Wright moved his office into his home in Oak Park in 1897 and was to be his operating base until 1909. This house was purpose built for him and his family, and itself existed as an organic structure, being continually altered and added to throughout the course of the family living in it. A geometric basis provided the form of the building, which, contrary to his later work, was roofed with a steep pitch. McCarter asserts that much of the interior spaces are reminiscent of the Japanese approach and that its is highly probable that the influence was available at this period through publications and that Wright used the constant remodelling of his house as a basis for experimentation of idea which would be later implemented or not, if that was the case. The important elements of this building are the use of light and space, and the use of materials such as brick an d dark timber shingles. The house as a space for experimentation during the development of his ideas and philosophies is notable, and its own organic nature and evolution can be considered a justifiable example of the level of abstractness to which the term ‘organic’ can be interpreted. The Prairie House (1899 1910) The Prairie house, a basically cruciform or windmill plan shape, was initially seen as being a building that was specifically appropriate for the ‘American suburban home, a type of house characterised by a degree of both spatial freedom and formal order previously unknown in either the Old or New World.’ (McCarter; 1997:43) The connection with the early American house has reference in the centralised position of the hearth or fireplace, whether it forms the junction of the cross or the centre of the pinwheel/ windmill. This was recognised by Wright as being able to access natural light from three sources (Giedeon; 1959:399) The initial publicity for the Prairie house as a style came in the form of publication not in an architectural magazine, but in the Ladies Home Journal in 1901. His recognition that the design needed to appeal directly to the functional user was paramount in its success as a plan and suburban housing type. The contact between landscape and building is epitomised in the quotation from Mumford, who writes that ‘Mr Wright’s designs are the very products of the prairie, in their low-lying, horizontal lines, in their flat roofs, while at the same time they defy the neutral gray or black or red of the engineering structures by their colour and ornament.’ (Mumford; 1955:182). Frank Lloyd Wright, as a son of the prairies, was driven by his response to the landscapes, the long low and flat and the simplicity of the space. This reduced the rooflines, where the building was seen ‘primarily not as a cave but as broad shelter in the open, related to vista; vista without and vista within.’ (Wright in Larkin;1993: 36) his destruction of the box meant that rooms were interlinked and flows between then were largely uninterrupted. In the Dana-Thomas House, (Springfield, Illinois; 1902) the directly organic is particularly evident in this house, where not only is a rich and abstracted display of the sumac plant embossing glazed plaster panels that cover the house, (Lind; 1992:27) but the interior displays include butterflies, ferns, leaves and stalks.(Larkin; 1993: 46) the flows between the majestic spaces are largely uninterrupted, both horizontally and vertically- it was the first of Wright’s buildings to have a double volume living room, yet the massiveness of this structure is broken down by the manipulation of the external walls. The treatment of surface also owed much to the impostion of an organic ideal, where walls were scumbled to create a dappled effect, the timberwork was rich and prolific, and in this case, the surfaces were embossed with ornament. The decorative influence is from the outside prairie environment; Scrub bush , cacti, and the yellow coloured stone (Knight; 2001:42). In addition , it is important to note that the Dana house has elements of the Japanese influence in its upturned eaves, reminiscent of pagoda type temples (McCarter; 1997: 47) The Robie House (Chicago, 1908) is considered by Lind to be an excellent example of Wright’s ‘Organic’ architecture ideal, (Lind; 1992: 28) This is largely in its response to the environment is perfected to the extent that the cantilevered overhangs are placed to restrict light in summer and to maximise sunlight in the colder months. (Knight; 2001:74) but also in its manipulation of material with glass and steel and concrete, creating the soaring cantilevered overhangs and at the same time bands of floating light, contracting with the warmth of the brickwork that characterises most of the exterior of the house. His use of material here is notable- the bricks used were long and thin, and the pointing used to create effect. The perpends were pointed in a brick coloured mortar that was flush pointed, whereas the horizontal coursing was expressed by deeply raked pointing in a white mortar bed (McCarter; 1997: 95) Flowing spaces abound, but, at the same time, elements are used to separate function such as the fireplace between the living and the dining room. The unexpected placing of the walls and the fragmentation of expected mass, together with the long low walls and punched out openings brought about much debate at the time of its construction (Giedion; 1959: 408). Yet again, material, space and environment combine to create a building disregarding its precedent and standing alone in its own landscape. The Usonian Period (1932 1942) This period, a term coined by Wright from the author Samuel Butler[11], embraces the notions that define America as a country, such as unity, freedom, and unity of all. (Meehan: 1984: 96-7) The term eventually gained connotations of freedom and unity, particularly in the means of uniting the inside and outside spaces in buildings; integrations of interior and exterior landscapes. The changed architectural environment that existed as a result of many different socio- economic factors meant that the approach towards planning, forms and materials had to reflect the new order. In addition, pressure on the cities as suburbs rapidly spread as a result of the ever more affordable motor car meant that a total rethink in social housing became applicable, thus projects such as Broadacre City (1934), a proposed series of isolated tower blocks connected by roads where the Organic principle brought the functioning elements of the city into a defined space in a country setting. One of the most enigmatic of the houses from this period is Falling Water, the Edgar Kaufmann House, (Mill Run, Pennsylvania) built in 1935. Not only is the building in complete and active harmony with its landscape, but its form incorporates those materials from which is arises, stone, timber, glass. The site especially spoke to Wright, and rather than having the waterfall as something that should be looked at, the situation of the house directly over the waterfall means that it becomes an active part of its site[12]. The form of the house is not monolithic, but moves both vertically and horizontally on the site, creating its own set of ledges and alcoves. The vertical planes of stone and glass and the horizontal planes of concrete create juxtaposition as well as a dynamic that is in keeping with the continuity of the stream below it. Open planes that lead straight out into the environment Larkin sees as a participative exercise; one cannot appreciate directly the cascades below the house unless one moves out onto the horizontal and planar terraces to explore further. Also, he notes of the synergy between the horizontal and planar surfaces, reflecting the huge slabs of rock that lay in the river below, that ‘ Although this is pure conjecture, it was not unlike Wright to read quickly the conditions of a building site and to let its most salient features, even accidental ones, inspire his design.’ (Larkin; 1993: 155) Rock from the landscape was directly incorporated, down to the hearthstone that was previously a bathing rock for the Kaufmann family. The manner in which the fieldstone was laid was carefully detailed, and a variation introducing a softer edge in the rounding of the parapet walls acted as the progenitor to other buildings, both domestic and industrial in the future (Ibid: 157) Wrights embracing of the new materials of steel and concrete, much loved by the Modernists in their boxlike applications, had an early application in the cantile vered slabs that are described as ‘nothing short of daring’ (Ibid: 161). However daring the structural applications of this house, its setting and synergy with its landscape are the elements that endure, creating an organic mass which would leave the landscape poorer were it to be removed. More problematic displays of the organic in buildings are naturally going to be found in the industrial and public applications. An industrial building from this period that highlights the Usonian notion as well as a need to incorporate the outside without diminishing the practicality of the box is the S.C Johnson and Sons Administration building (Racine, Wisconsin; 1936) . First impressions of the interior are of ‘mushroom-shaped dendriform columns’ floating in a sea of light. (Larkin; 1993:179) Like Falling Water, it pushed the boundaries of materials, in this case, cold drawn steel mesh columns that were designed in an unusual manner and continually given organic metaphorical comparisons, and extruded glass. Wright commented on the socio- architectural applications of this building by saying that ‘Organic architecture designed this building to be as inspiring a place to work in as any cathedral ever was in which to worship.’ (Larkin; 1993: 181) A later, a nd more immediately recognisable laboratory extension to the factory had as its design rationale a central core with the various levels cantilevering from a central core, embedding the notions of space and boundless freedom in line with the Usonian tradition. Wright saw this as a successful example of his organic principles in that it responded to the nature of the materials, and its relationship with the landscape and its extension into the landscape between inside and outside using the mechanism of glass. (Meehan; 1984: 86) The later years (1943 1959) This period is important as the buildings here reflect, in many cases, a culmination of his life works, ideals, and approaches. In addition, it marks the period in which his output was most prolific, and the maturity of his ideas could be expressed without fear of lifelong ridicule, although projects such as the Solomon R Guggenheim Museum were not without acerbic criticism and opposition. Taliesin West (Scottsdale, Arizona, 1937-1959) is in many senses a seminal example, as not only was it built over the last decades of his life, but it was a house that he inhabited and a space from which he taught. Frank Lloyd Wright described his approach as being derived from the site- space, colour, texture, which were extant landscape forms. Ogilvanna, his third wife, remarks that the buildings look excavated from rather than constructed on the landscape (Wright; 1970: 104) Local materials[13] were incorporated in a variety of ways, desert rock was combined with cement in a rough off shutter re miniscent of the unplanned landscape. Redwood and canvas provided the bulk of the other materials, harmonising with the colours and the textures of the landscape. Ogilvanna comments on the harmony with landscape, supporting the deconstruction of the box in terms of Wright’s Organic Philosophy, that ‘The sense of space permeates Taliesin West so breathtakingly that the buildings, the desert and mountains become fused, the walls vanish and at times the camp looks like a mirage in the desert appearing and disappearing in a shimmering, ethereal light. (Wright; 1970: 106). Also, the means that Wright demanded for appropriate engagement with the natural environment was emphasised here in the manner in which the students in his programme were made to physically react with the desert, climate and materials. In addition to the means by which the apprentices were trained, they were also a large part of the building force that constructed Taliesin West. (Larkin; 1993: 302). Thus t he levels to which this building reflects any definition of the organic exist strongly in its visual and structural relationship to and with the landscape, the materials that it incorporates in the structure, the means by which its apprentices are drilled in the art of organic construction, the incorporation of water and pools and sound and light and texture. From a non- domestic point of view, it is important to look at a public building in order to see how the elements of the organic were incorporated. Perhaps one of Wrights best known buildings, the highly contentious Solomon R. Guggenheim Museum (New York City; 1943-1959), is a good example, as not only is its mere form derived from, perhaps, some of his conch drawings, but the manner in which it opens horizons for the continual display of art works fits in with his approach towards his organic philosophy. Indeed, Larkin notes that this building represents a culmination of all his ideals regarding his ‘organic architecture’ and was the fore-runner in the means in which steel and concrete would be used in the balance of the twentieth century. (Larkin; 1993: 202) It is also testimony to his pushing the boundaries with regards to the innate abilities of the new materials. Wright himself stated that ‘The whole building, cast in concrete, is more like an eggshell- in for m a great simplicity- rather than like a criss- cross structure. The light concrete flesh is rendered strong enough everywhere to do its work by embedded filaments of steel either separate or in mesh. The structural calculations are thus those of the cantilever and continuity rather than the post and beam.’ (Wright; 1970: 167) Descriptions by Wright’s wife upon the initial visit are permeated with organic references, such as ‘mother- of- pearl’ ‘a cloud of delicate blue-grey light’ the ramp being likened to a ‘swan’s curved neck’ (Wright; 1970: 164) the spiral culminating in a delicate ribbed oculus window that casts a suffused light below sufficient to view the art works on display. This example as a culmination of his life’s work, and one that continued to uphold all his precepts of organic architecture also proves the permeability of the boundary that would appear to exist between the organic architecture of today and the modernist paradigm in which he was often forced to work. Conclusion That the architecture of Frank Lloyd Wright cannot exist in an environment devoid of connections with the organic is impossible. Not only did he have a strong idea as to what he considered organic himself, based on a few simple but strong guiding principles, largely where the building is accountable to itself and its site and its integrity is a large part of this combination, but also the incorporation of the directly organic at multiple levels from material to ornamentation displays this. His early tracings of Owens book on ornament, his lifelong flirtation with the elements of Japanese art and architecture, his collection of Japanese prints and woodcuts, all contributed in a manner in the production of such building and landscape related projects as Taliesin West and Falling Water. The relationship between the building and the site, the building and the landscape, the spare yet engaging spaces, the enrichm

Oxalate Complexes of Iron

Oxalate Complexes of Iron In coordination chemistry there are different types of ligands. Monodentate ligands donate only one lone pair to the metal ion. Bidentate ligands donate two pairs of electrons such as the oxalate ligands which can bind at two sites with the metal ion, thus a coordination number of three ligands around one metal ion. Oxalate has four oxygens with each having a lone pair but it only uses two lone pairs to form a coordination compound.There are also multidentate ligands such as the EDTA which donate more than two pairs of electrons. Oxalate is can be regarded as a chelating agent. This means that two or more bonds are being broken so that the ligand would be separated from the metal. These chelating ligands provide more stability to the complex than those with monodentate ligands.1 The potassium trioxalatoferrate (III) trihydrate and the iron (II) oxalate have a stereochemistry of an octahedral. The oxalate ion is a weak field ligand according to the spectrochemical series. The Fe2+ has 6 electron in its d orbitals while Fe3+ would have 5 electrons. The unpaired electrons of the iron (III) would have a high spin and so behave paramagnetically. Fe2+ and Fe3+ electrons can either distribute themselves either in a low spin or a high spin arrangement. An example of the arrangement which is more favoured according to Hunds rule 3d 4s 4p 3d 4s 4p Iron can accept 6 pairs of electrons because the orbitals are hybridised in a way to produce 6 orbitals of equal energy. A redox titration is a type of reaction which is based on redox equations between the analyte and the titrant. Reduction-oxidation reactions are reactions where one of the component is being oxidized such as iron (II) to iron (III) thus becoming more positively charged while the other is being reduced thus it is gaining electrons and will become less positive in its nature. Potassium permanganate has the formula of MnO4- which can be reduced to Mn2+ in reducing conditions. This is an oxidizing agent. In this experiment the iron (II) oxalate and potassium trioxalatoferrate(III) trihydrate were analysed. Then these two salts were analyzed for their iron and oxalate content and also the empirical formula of each salt was determined. Apparatus: Pasteur pipette, weighing boat, spatula, watch glass, measuring cyclinder stirring rod, Buchner funnel ,stopper, heating mantle, balance, beakers, thermometer, filter paper, ice-salt bath, flasks. Chemicals: Chemical Brand Grade Ferrous ammonium sulfate GPR Aldrich Oxalic acid dihydrate GPR N/A 2M sulphuric acid GPR BDH Acetone GPR BDH Iron(II) oxalate GPR N/A Potassium oxalate monohydrate GPR BDH Hydrogen peroxide GPR BDH Ethanol GPR BDH Potassium permanganate GPR BDH Zinc GPR Carlo Erba Method: Experiment A: Preparation of Iron(II) Oxalate 15g of ferrous ammonium sulphate were dissolved in 50cm3 of warm water which has been acidified with 2M sulphuric acid (1cm3). 75cm3 of 10% oxalic acid solution was added with rapid stirring. The mixture was heated gently to the boiling point and then the yellow precipitate of ferrous oxalate was allowed to settle. The precipitate was removed by filtration on a Buchner funnel. It was washed thoroughly with hot water and then with acetone. The product was allowed to dry on the funnel under suction and weighed. The product was used for the next section. Experiment B: Preparation of potassium trioxalatoferrate(III)Trihydrate 3.25g of ferrous oxalate was suspended in a warm solution of potassium oxalate (5g in 15cm3 water. 15cm3 of 20vol hydrogen peroxide was added from a burette whilst the solution was stirred continuously and maintained at 40OC. The solution contained the precipitate of ferric hydroxide. This was removed by heating the solution to boiling. 10cm3 of 10% oxalic acid and then a further small amount of oxalic acid was added dropwise until the precipitate just dissolved. During the addition of oxalic acid, the solution was maintained near the boiling point. The hot solution was filtered. 15cm3 of ethanol was added to the filtrate, any crystals that were formed by gentle heating were re-dissolved and put in a dark cupboard to crystallise. The crystals were collected by filtration on a Buchner funnel. These were washed with an equivolume mixture of ethanol and water and finally with acetone. This was dried,weighed and the product kept in the dark. Experiment C: The analysis of the products for iron and oxalate Iron(II) oxalate 0.3g of oxalate was dissolved in 25cm3 of 2M sulphuric acid. The solution was heated to 60OC and titrated with 0.02M standard potassium permanganate solution until the first permanent pink colour was observed. 2g of zinc dust were added to the solution and boiled for 25 minutes. It was filtered through the glass wall and the residual was washed with 2M sulphuric acid. The washings were added to the filtrate and this was titrated with a solution of standard potassium permanganate The percentages of iron, oxalate, water of crystallisation in the product and the empirical formula were determined. Potassium trioxalateoferrate(III) trihydrate 0.2g of the complex were dissolved in 25cm3 2M sulphuric acid. This was titrated with 0.02M standard potassium permanganate solution until the first permanent pink colour was observed. 2g of zinc dust were added to the solution and boiled for 25 minutes. This was filtered through a glass wool and the residual was washed with 2M sulphuric acid. The washings were added to the filtrate and this was titrated with a solution of standard potassium permanganate. The percentage of iron and oxalate in the complex was determined. These were compared to the theoretical values. Results: Experiment A: Ferrous oxalate: 7.478g Experiment B Potassium oxalate:5.058g Potassium trioxalatoferrate(III) hydrate:6.019g Ferrous oxalate:3.273g Experiment C: Iron oxalate: 0.301g Volume of potassium permanganate Initial Final Titre value Volume of potassium permanganate after adding zinc Initial Final Titre value Potassium trioxalatoferrate(III) trihydrate:0.200g Volume of potassium permanganate Initial Final Titre value Volume of potassium permanganate after adding zinc Initial Final Titre value Calculation: Iron(II) oxalate Iron(II) and oxalate is oxidized by permanganate to Iron(III) and carbon dioxide Iron(III) is reduced by zinc to Iron(II) MnO4- + 5Fe3+-+ 8H +→Mn2 + + 5Fe2+ + 4H2O Iron 0.02 moles=1000cm3 ? 17.2cm3 3.4410-4 moles 5Fe2+:1MnO4- 1.72X10-3:3.44X10-4moles 1mole=56g 1.7210-3moles=? 0.096g Oxalate 2MnO4- +5C2O42-+16H+→ 2Mn2+ + 10CO2+8H2O 52.4cm3-17.2cm3=35.2cm3 0.02moles=1000cm3 ? 35.2cm3 7.0410-4moles 2MnO-4:5C2O42- 7.04X10-4:1.76X10-3 1mole=88g 1.7610-3moles=? 0.155g Empirical formula 0.096g+0.155g=0.251g 0.301g-0.251g=0.05g 1mole=18g ? = 0.05g 2.7810-3moles 1.7210-3 moles 1.7610-3moles 2.7810-3moles 1.7210-3 moles 1.7210-3moles 1.7210-3moles 1 1.02~1 1 .6 ~ 2 FeC2O4.2H2O % of iron, oxalate and water of crystallisation in Iron(II) oxalate Theoretical Fe C2O4 2H2O 56g 88g 36g 180g 180g 18 31% 49% 20% Experimented Fe C2O4 2H2O 0.096g 0.155g 0.05g 0.301g 0.301g 0.301g 31.89% 51.5% 16.6% Potassium trioxalatoferrate(III) trihydrate Oxalate is oxidized by permanganate to carbon dioxide Iron(III) is reduced by zinc to Iron(II) Iron MnO4- + 5Fe3+-+ 8H +→Mn2 + + 5Fe2+ + 4H2O 0.02moles=1000cm3 ? 4.1cm3 8.210-5 moles 5Fe2+:1MnO4- 4.110-4moles: 8.210-5 moles 1 mole=56g 4.110-4moles =0.023g Oxalate 2MnO4- +5C2O42-+16H+→ 2Mn2+ + 10CO2+8H2O 0.02 moles=1000cm3 ? 26.4cm3 5.2810-4moles 2MnO4-:5C2O4 5.2810-4:1.3210-3 moles 1 mole=88g 1.3210-3 moles=? 0.116g K3[Fe(C2O4)3].3H2O= RMM 471 % of iron and oxalate in potassium trioxalatoferrate(III) trihydrate Theoretical K3 Fe (C2O4)3 3H2O 120 56 264 36 471 471 471 471 25.48% 11.9% 56% 7.64% Experimented Fe (C2O4)3 0.023 0.116 0.2 0.2 11.5% of iron in potassium trioxalatoferrate(III) trihydrate 58% of oxalate in potassium trioxalatoferrate(III) trihydrate Precautions: The crystals were scraped from the filter paper which could lead to inaccurate filtration. The temperature of the solution was kept above 60oC during the titration of iron oxalate against potassium permanaganate. Titration apparatus was washed accordingly; Pipette and burette were washed first with water and then with the solution. Flasks were washed with water only. It was made sure that the burette was not leaky since it would affect the final result. The product of potassium trioxalatoferate(III) trihydrate was put in a dark cupboard since it is photosensitive causing loss of product. A heating mantle was used instead of a bunsen burner because ethanol is flammable. When the ethanol was added to the filtrate in part B the solution was left to cool down since if the ethanol was added to the hot filtrate the ethanol could have evaporated. Sources of error: Glassware that was not calibrated properly could be a source of error The crystals were not dried completely and so would lead to higher weight. Loss of the product due to transferring from the balance to the flask, due to air currents and unsteady movements. The color of the end point could be misleading as different people have different sensitivity to colors. Hydrogen peroxide could decompose in light and so the oxidation of iron (II) and iron (III) would not be completed. Permanganate solution when allowed to stand in burette can undergo partial decomposition to MnO2. Difficult in seeing the measurements on the burette because of the dark violet produced by the permanganate solution Ferric ion is reddish brown which could have interfered with the observation of the faint pink titration endpoint. Discussion: Preparation of iron(II) oxalate When oxalic acid is added to the mixture of ferrous ammonium sulphate in water and acidified with 2M of sulphuric acid, ions would form in solution. [NH4]2Fe[SO4]2.6H2O + H2O Â ® 2NH4+ + 2SO42- + Fe2+ 2 When adding oxalic acid to the solution oxalate ion forms which then reacts with the iron(II) forming the iron(II) oxalic acid which is the product. This is the yellow precipitate which is removed by precipitation on a Buchner funnel. It is then washed with water and acetone to remove impurities. H2C2O4.2H2O + H2O Â ® 2H+ + [C2O4]2- 2 Fe2++ [C2O4]2- Â ® Fe[C2O4]. 2H2O 2 Preparation of Potassium Trioxalatoferrate(III) Trihydrate When potassium oxalate is added to the ferrous oxalate an orange intermediate complex would be formed. During the preparation of Potassium trioxalatoferrate (III) trihydrate the iron(II) in the iron(II) oxalate have to be oxidized to Iron(III). This is done by an oxidizing agent which in this case hydrogen peroxide is used. A brown precipitate of Iron(III) hydroxide would form 2Fe2+ + H2O2 + 2H+ → 2Fe3+ + 2H2O 3 Fe3+ + 3OH- → Fe(OH)3 3 This could be removed by excess heating. 10% oxalic acid was added and so the oxalate ion could coordinate around the iron(III) metal forming a complex of Fe(C2O4). A green solution would form in this stage. The following net equation would take place converting the iron(III) oxalate to trioxalatoferrate(III) ion. Fe2(C2O4)3 + 3 H2C2O4 + 6 H2O → 2 [Fe(C2O4)3]3- + 6 H3O+ 3 The trioxalatoferrate(III) salt is soluble in water and would not precipitate out from an aqueous solution. Ethanol which is a less polar than water is added so that the salt would precipitate out since it is less soluble in ethanol. The precipitation is added by leaving the mixture overnight so that the salt would precipitate. This is placed in the dark because light would reduce the Iron(III) to Iron(II) 3 K+ + [Fe(C2O4)3]3- → K3[Fe(C2O4)3] 3 Made by Chem.Windows Analysis of the products for iron and oxalate In the last part of the experiment the percentage of iron, oxalate and water of crystallisation was found by titration of the iron(II) oxalate with potassium permanganate which is the titrant. The volume of potassium permanganate needed to react with the known volume of analyte was found. The titration was marked when a faint pink colour appeared. This is the Mn2+ which serves as its own indicator to show when the titration is ready. In the first part the oxalate and iron(II) are both oxidized to Iron(III) and carbon dioxide. Zinc is added which acts as a reducing agent which reduces the iron(III) back to iron(II). When titrating the potassium permanganate with the potassium trioxalatoferrate(III) trihydrate salt, a faint pink colour is observed when the stoichiometric point has been reached thus titration would be completed. In the first part the oxalate only is oxidized to carbon dioxide since iron(III) is already in its oxidized form. When zinc dust is added to the Iron (III) it is reduced to its reduced form iron(II). The solution would remain colourless until all the oxalate salt is used. The solution is heated to 60OC since if the reaction takes place at room temperature it would be too slow. The oxidation of the oxalate anion which is an organic chelating agent, does not take place very easily. In the presence of a metal ion, the rate of reaction increases since the oxidation would be kinetically more favourable when forming an intermediate metal chelate. 4 In this experiment this type of intermediate had formed during the conversion of the oxalate ion to carbon dioxide by the permanganate ion. 4 The permanganate ion is reduced to a lower oxidation state by taking an electron from the oxalate and so the carbon carbon bond in the oxalate is broken forming carbon dioxide.4 Made by ChemWindows 4 From the results one could observe that the percentages of iron and oxalate in the theoretical yield which are 31% and 49% respectively are quite comparable to those percentages of the theoretical which are 31.89% and 51.5%. The theoretical percentage where brought by comparing the iron and oxalate to the RMM of the iron (II) oxalate. The theoretical % of water of crystallisation in this compound is 20% which resulted to be in close proximity to the experimented value that of 16.6%. When working the empirical formula of the oxalate iron an approximation was taken and so it was not very accurate. The ratio of 1.02 was rounded to 1 and the ratio of 1.6 was rounded to 2 for the water of crystallisation in the salt to result in the empirical formula of FeC2O4.2H2O When working the percentages of iron and oxalate in the potassium trioxalatoferrate(III) trihydrate the percentages were also very near to the theoretical value since the % of iron in the salt is 11.9% when working the theoretical and the experimented values were worked to be 11.5%. On the other hand, theoretically 56% of the trioxalatoferrate(III) trihydrate is oxalate and 58% oxalate in experimented value. Conclusion: One can conclude that the aims were reached. The preparation of these two compounds was done so that in the end the percentage of both iron oxalate in the iron(II) oxalate and the potassium trioxalatoferrate(III) trihydrate would be determined. The theoretical percentage of iron and oxalate of the theoretical were approximately very near those that were determined experimentally. The empirical formula of the iron(II)oxalate was also found to be FeC2O4.2H2O

Opposing Views of the Effectiveness of Monetary Policy Essay -- Econom

Opposing Views of the Effectiveness of Monetary Policy Monetary policy is a powerful governmental weapon which has historically proven that it is difficult to wield. This difficulty is one of the reasons why some economists doubt the effectiveness of monetary policy as a whole. These economists find that monetary policy is difficult to implement because of estimation problems and time lag problems, as well as cyclic effects. They also point out situations in which monetary policy may not work at all. On the other hand, some economists swear by monetary policy as one of the most influential economic tools. These economists show that controlling money supply in America is a relatively young idea, and is developing rapidly. They also attempt to show that money supply affects many variables in our economy, and that it is useful in more situations than the anti-monetary policy economists, Keynesian economists, would have us believe. To gauge the ineffectiveness of monetary policy some economists call our attention to the great depression. How could governmental monetarists allow one quarter of the country to be unemployed[1] or for one third of commercial banks to be put out of business by â€Å"bank panics?†[2] People who took part in these bank panics were not only taking out their â€Å"own† money, but were taking out possible loans for others (the amount they took out multiplied by the money multiplier) which eventually became 31% of the total money supply.[3] The economist best fit to use monetary policy would be able to tell the future, or at least provide a pretty good estimate. These estimates are very difficult when sometimes the results of policy actions are not seen for months to over a year. Corrections of these ... ...ed: Mishkin, F.S. The economics of Money, Banking, and Financial Markets. Sixth Edition. 2003. Schwartz, A.J. Money Supply. The Concise Encyclopedia of economics. The Library of economics and Liberty. Online: http://www.econlib.org/library/Enc/MoneySupply.html Meltzer, A.H. A Liquidity Trap? Online: http://www.gsia.cmu.edu/afs/andrew/gsia/meltzer/a_liquidity_trap.pdf Online: http://www.korpios.org/resurgent/Fed.htm What Role did the Fed Play in Causing the Great Depression? Ueda, K. Speech at Japan Society of Monetary economics. December, 2001. Online: http://www.boj.or.jp/en/press/koen072.htm#0202 Online: http://www.arts.unimelb.edu.au/amu/ucr/student/1997/Yee/depression.htm The Cause of the Great Depression in 1929. Online: http://www.shambhala.org/business/goldocean/causdep.html What Caused the Great Depression of the 1930’s?

Privacy in the Workplace Essay -- Workplace Privacy Essays

Privacy in the Workplace Introduction Technology has developed in leaps and bounds over the past few decades. The case is that the law always has difficulty keeping pace with new issues and technology and the few laws that are enacted are usually very general and obsucre. The main topic of this paper is to address the effect of technology on privacy in the workplace. We have to have an understanding of privacy before trying to protect it. Based on the Gift of Fire, privacy has three pieces: freedom from intrusion, control of information about one's self, and freedom from surveillance.1 People's rights has always been protected by the constitution such as the Fourth Amendment, which protects people from "unreasonable searches and seizures". As said by Eric Hughes, "Privacy is the power to selectively reveal oneself to the world."2 As written by Supreme Court Justice Louis Brandeis in 1928 is the right most valued by the American people was "the right to be left alone."3 Previously it took a lot of equipment to monitor a person's actions, but now with technology's development and advancement all it requires is a computer. And there are many mediums which can be monitored such as telephones, email, voice mail, and computers.4 People's rights are protected by many laws, but in private businesses there are few laws protecting an individual's rights. 5 As an employee of a company there is an understanding of the amount of monitoring the employer does. The employer has to decide how much monitoring is necessary to satisfy the company needs without damaging the company's employee morale.6 With all the monitoring done by private businesses they are free to violate employee privacy since the Constitution and the Bill of Rights a... .../2004) 23 Privacy Rights Clearinghouse (2002) Employee Monitoring: Is There Privacy in the Workplace? . (6/3/2004) 24 Privacy Rights Clearinghouse (2002) Employee Monitoring: Is There Privacy in the Workplace? . (6/3/2004) 25 Privacy Rights Clearinghouse (2002) Employee Monitoring: Is There Privacy in the Workplace? . (6/3/2004) 26 Privacy Rights Clearinghouse (2002) Employee Monitoring: Is There Privacy in the Workplace? . (6/3/2004) 27 Privacy Rights Clearinghouse (2002) Employee Monitoring: Is There Privacy in the Workplace? . (6/3/2004) 28 Galkin, William S. (1995) Electronic Privacy Rights: The Workplace . (6/3/2004) 29 Privacy Rights Clearinghouse (2002) Employee Monitoring: Is There Privacy in the Workplace? . (6/3/2004) 30 Privacy Rights Clearinghouse (2002) Employee Monitoring: Is There Privacy in the Workplace? . (6/3/2004)

Participant Observation Essay -- participant-observer

Participant Observation Participant Observation is the study of a culture or society usually carried out by living for an extended period of time with its members. The participant-observer takes part in everyday life and carefully records such things as behaviour, events and conversations, in order to obtain a fully rounded picture of beliefs, social groupings and customs. There are two different forms of Participant Observation: Overt observation is when the subjects are aware they are being observed and allow the observer in to their lives, this is often the most criticised form due to bias, Covert observation is when the subjects are not aware they are being observed and therefore the process has to remain secret to remain relevant. The main benefit of Participant Observation as a means of research is the deeper experience and insight of the activities and customs of particular societies that the observer gains. They become immersed into a particular culture and surroundings in an effort to gain a greater understa...

In what ways where the lives of people living at home affected by World War One? Essay

World War one began in 1914 when Great Britain declared war on Germany, this war was different to all previous wars for several reasons; it was the first war, which involved so many nations, and also where people at home were affected very greatly indeed. The war affected everyone, not just the soldiers, for the first civilians were killed or injured by German Zeppelins, which were able to fly over to Britain and actually drop bombs on the country. Propaganda was used greatly to influence the way that British people thought about the enemy and it was this key factor, which kept the British people against the Germans. Despite all the negative aspects and outcomes of the war, governments knew that to stand a chance of winning the war they had to invest more money into improving technology and the war was responsible for many technological and medical advances, these advances include the mass-production of the wireless and the discovery of penicillin. As a result of the conflict and the majority of men going off to fight, the role of women improved dramatically, from being the typical housewife and being subject and expected of a very domestic lifestyle, they found that during the war they had to take over the men’s roles, which involved them going out to work in factories and producing munitions. Throughout this essay I am going to look at various areas, as to how and what extent the people on the home front were affected by the war. Section A is very useful as it delivers various sources, secondary and primary and tells in detail the initial impact of the war 1914/1915. Source A1 clearly tells us that WW1 was the first war to affect Britain at home and this is very valid, the source also tells us about the severe increase in political control, the government passing the Defence Of the Realm Act (DORA) in August 1914 which increased the government’s control over the population, to get the most out of the people for the war effort. There was systematic and indeed, deliberate propaganda to influence people to help in the war effort by broadcasting (in cases) mindless nationalism, and this propaganda utilized children a lot to appeal to the people and showed that the Germans soldiers were not doing their job and they enjoyed killing, this infuriated the public and so almost everyone was up for war against Germany. Along with these large scale impacts were minor and social impacts including the cancellation of Bank Holidays and Bonfire Night. This source is secondary evidence, from a British History textbook; it will be well researched and contains factual information rather than speculation based on opinion. Source A2 is a very famous recruiting poster, which was issued in 1914, so therefore it is a primary source, and its purpose was to provoke a response – join the army. The key signifier/central image of the poster is an image of Lord Kitchener and in bold letters at the top of the page it says â€Å"BRITONS†, this is to display loyalty, nationalism and indeed, patriotism. The content of the source is stern and commanding, which instructs the British people to â€Å"do their duty†. At this time it was voluntary, rather than compulsory to join the army, whereas later the government made it compulsory to sign up. Source A2 (ii) delivers a blunt message towards men who didn’t want to participate in the war effort by going off to fight in the trenches. It blatantly displays a man being questioned by his children, and uses the children to appeal to the conscience of British men to make them feel cowardly and disloyal. The government used this type of psychological propaganda to influence people’s thoughts and minds and this created a large impact on their lives. This source is linked to A3 in terms of content, source A3 is a statement which puts psychological pressure on men from parents, peers and in fact, everyone. It states that the consequences would be more severe if they were to stay at home. It shows the effect of propaganda and its enormous impact on people’s lives. Source A4 is a photograph taken outside Southwark Town Hall, December 1915. It is linked to propaganda, and indeed, could be a form of propaganda in itself – as it is a photograph, it could also be set up, everyone seems happy, optimistic and enthusiastic, and this could create pressure on the men from a social aspect despite the fact that all the enthusiasm could only be superficial. The different hats in the photograph represent different social background – the flat hats represent working class and the bowling hats represent middle class, the photo shows definite unity between the classes, they are all merged together and creates an idea of confederacy within society itself. However this could again be superficiality. This section clearly shows that support for the war is very great; the section barely mentions opposition, which is demonstrated in source A6. This shows clearly that there is opposition to the war, although this opposition is a great minority. The source tells of one group of opposition, the â€Å"Women’s International League†. As time went on, this group increased in size. Most were upper class and middle class. They provided peaceful demonstrations by publishing pamphlets and leaflets, and held meetings to try to persuade other women to support them. This is secondary evidence, which has been compiled for a history textbook, so it has obviously been researched very thoroughly and is, therefore, going to be very reliable. Section A shows the initial impacts of the war and shows that the degree of impact was very great especially in the short term and shows that support for the war is very great, however it also tells us that as the war dragged on more and more people began to oppose the war. The section shows a great amount of psychological pressure that was put on the soldiers and the tightening of control over the country that the government had, and how its use of propaganda was able to win over and effectively indoctrinate the minds of the populace. Section B is very revealing, and it displays key and significant impacts towards Britain featuring propaganda, which influenced the way people felt towards the Germans. This section is very important in terms of the impact of the war on people, for example, food rationing and the great medical and technological exaltations. Source B1 (i) clearly shows that coal mining was very important, the government set up a railway committee, which controlled and organised all the country’s railways – coal was needed to run the trains and to effectively run the war, therefore, the government ensured that coal miners did not go out to fight the war and they were told that mining coal was as important as fighting. Source B1 (ii) blatantly demonstrates the effect the U-boat activity had on British citizens – the fact that there was an increase in U-boat activity meant that British supply ships were sunk very often, thus there were great food shortages, which led to food rationing. The people at home had to be fed and the soldiers fighting abroad had to be fed too, this left the government in a bit of a predicament. Food rationing began in 1917 so people had just about enough to eat, this food rationing was brought about by the government to allow them to control the amount of food eaten by the people at home so that if vessels containing food were sunk then it would not have a very great impact on British people at home. The government controlled the price of food such as bread and potatoes. Due to this food rationing, national health was generally not as good. B1 (iii) is clear and shows how the war led to great medical and technological advances. As doctors and surgeons had to treat thousands of injured men, they had to try out new ideas and techniques; penicillin was discovered by Alexander Fleming, which solved the problem of infection of deep wounds. Due to the war, technicians developed planes to fly faster, further and higher, and were also equipped with weaponry to fight. By the time the war was over, aircraft were the epitome of the times technology and hundreds of young men were able to fly planes. Chemicals were used greatly during the war for creating poison gas and high explosives; these techniques were then used in peacetime for medicine, photography and various other useful establishments. Corporations such as Marconi prospered after the war because of during the conflict they had to produce thousands of wirelesses for the forces and after the war there was great demand for the devices. The war led many medical and technological advances, which is quite ironic considering the nature of the conflict, and these advances were positive, i.e. cures for illnesses and new ways to store blood. A very great impact on peacetime Britain and a long-term impact in terms of medicine and most areas. The source is an extract from â€Å"Modern World History† textbook; therefore it is reliable, as it has been researched thoroughly, although it only shows positive aspects of the war. Source B2is an extract from â€Å"Modern World History†, a textbook that has been researched thoroughly and is reliable. The source clearly demonstrates the impact of propaganda and how it influenced the minds of the British people and portrayed a negative view of the Germans. Many people believed this government propaganda, and as a result Germans living in Britain faced discrimination. Impact was very great in business sectors and many shopkeepers refused to sell German products, the same ideas were present in cafes and restaurants, and the fact that The Royal Family changed their name from a German name to an English name shows how profound and great the impact of anti-German hysteria was. Nationalistic mobs attacked and ransacked shops owned by Germans in some of the major cities in Britain; only a few of the rioters were arrested and those that did were very lightly punished, this shows that the authorities turned a blind eye towards this extreme right wing nationalism. Germans living in Britain were taken away and put into camps until the war was over, for their safety, apparently. The second part of B2 is a photograph that clearly shows anti-German feelings. It shows a mass of people attacking a German shop and this photograph alone shows that the government’s propaganda has worked. Source B3 is secondary evidence written by Robert Roberts, he tells us about better conditions for children as a result of war. He states that by late 1916 children looked better fed, this could be ensued by the fact that there were numerous technological and medical advances during the war. However food shortages were very real and it seems quite hard to comprehend how slum children were becoming better nourished – this could be down to the rationing, giving them a chance to actually have more than they normally have. The source is questionable towards its reliability; the source is secondary, published in 1971. Source B4 (ii) is a political source and shows that the Labour Party benefited in 1916 when Lloyd George formed his war cabinet – they stressed at the same time that labour had no responsibility for the pre-war diplomacy that had led them to the war. Labour prospered because of the war. The same cannot be said for the Liberal Party – many principles of liberalism had to be abandoned such as free trade and voluntary military service. And the public image was damaged by the split between Lloyd George and his followers and the followers of Asquith, which resulted from Lloyd George’s appointment as Prime Minister. The source is secondary evidence derived from the book â€Å"A History Of Wales† 1993 – the source is retrospective, although may not be perfectly accurate and correct. Overall section B is very revealing as it shows the impact the war had on health and medicine – the discovery of penicillin was a significant aspect which solved many problems, the government’s increase in control, such as propaganda and food rationing which influenced the way British people thought and acted. There were many political changes, such as the appointment of Lloyd George as Prime Minister and there was many technological advances i.e. the advancement of aircraft. Section C is helpful because it shows the changing roles of women and work and reveals the impact of the war on women in the short term and long term. Source C1 shows the importance of women on the home front; prior to the war women had been campaigning to get the vote. When the war began, they stopped their protests. Women were needed to support the men and keep their spirits up – they handed out white feathers to the men to encourage them to go out and fight. As most men were in France, fighting in trenches, businesses found themselves short of a solid workforce, so the women took over the jobs, which had been left behind by the men. Some women took over their husband’s jobs, such as grave digging and blacksmiths, whilst others took over jobs directly linked to the war, such as ambulance driving and nursing – many even worked at the front, although far more went to work in banks, offices, and especially, factories where they produced munitions to aid the soldiers and ensure that the troops had a constant supply of weaponry and ammunition. In many cases, women did jobs that had never been done by a women before 1914, this increased women’s confidence and independence significantly. Source C2 is very important in terms of its contents, it states that women played a decisive role in the war effort, the women have been greatly affected by the war, as they are doing jobs which they had never done before the war started. People were also unsure of the future role of women after the war. The source is part of a speech made by Herbert Asquith in the House of Commons in 1917, when he was Prime Minister; in this speech he is clearly saying that women deserve the vote, whereas before the war he had been against women gaining the vote, a great reversal of opinion. Because the Prime Minister had changed his opinion, women received the vote in 1918; it was the war that was a crucial turning point for women to finally gain political equality. Source C3 shows social changes in the lives of women. The attitudes and behaviour of women changed significantly, this change was in towns and cities mostly. These changes were inflicted by an increase in confidence and independence; they began to go out to the theatre and they were affected by fashions. There was a great change from the fundamental lifestyle they’d previously been following. The source is from a report in the Daily Mail – primary evidence. It can be linked with source C8 that clearly shows that women faced many social and sexual changes as a result of World War One. There was a kind of revolution in the lifestyles of women, they began smoking in public and going to pubs with other female friends. They also began to buy their own drinks, which had been uncommon before the war. Source C8 is very reliable as it has been thoroughly researched and published by Louise Black – a very renowned historian. Source C4 is a selection of extracts from various history textbooks and, therefore, is likely to be quite reliable. David Evans tells us that women underwent many social changes and traditional areas of work for women changed. There were also changes in what was expected of women – whereas before the war it was often considered unbecoming for a woman to work, during the war it was considered unpatriotic for them not to. Sarah Davies states that the war was a key point in women gaining independence, which is a valid interpretation and women broke through the barriers, which had confined them to their homes. Dudley Woodget clearly points out that one of the most revolutionary changes of the war was the participation of women in the war effort – upper class women took part in the war effort and did their patriotic duty. These sources are all quite accurate and offer valid interpretations that are reliable. Source C5 is a poster issued by the government during the war, however no date is given. The source is clearly propaganda trying to encourage women to take part in the war effort, and make munitions. The woman is the central image on the poster and she is wearing a uniform, which indicates she is important, in the background there is a soldier waving approval, this shows that women would gain respect and it would entice them to take part. Source C7 is clear in its intentions that explain and perhaps even exaggerates the â€Å"revolution†. The war revolutionized the industrial position of women – they had to take part in the war effort. The source also shows that men’s attitudes towards women’s abilities changed dramatically, and people were made aware of the intelligence and abilities of women. Overall, section C is very informative and displays clearly how the attitudes of women and indeed, towards women changed. There were great changes socially and politically. The war gave women the opportunity to use their abilities and be noticed by society, and obtain equality as citizens. In Britain they obtained the vote in 1918 for women over 30, this was however still not equal with men, who were able to vote at 21. Section D provides a lot of information on the deeper, more profound effects of the war, such as women gaining the vote and the economic impacts of the war. Source D1 (ii) is primary evidence and is a report from the â€Å"Daily Sketch† (December 1917) it is a report about women over 30 gaining the vote, so, therefore, benefiting. This source shows that political and public opinion had changed dramatically. Hypothetically, before the war women would not have gained the vote. The majority, which proved â€Å"surprisingly big†, shows this immense change in opinion. Source D2 shows the long term, deeper, more profound impacts of the war; the death of nearly 750,000 British service men. Most of these deaths were young men aged between 18 and 25. These deaths were tragedies for their families. The long-term effects included children growing up without fathers and widows growing old without husbands. The men who died or were severely injured and left disabled could have grown up to become talented professionals e.g. doctors and mechanics. This generation of men is often referred to as the â€Å"lost generation†, which shows how deep the impact really was. Source D4 shows the economic impact, a general change in the outlook of the economy. Domestic servants were hard to come by – their number had halved during the war. D5 shows the psychological impact of the war on the next generation. It clearly tells of how the dead would never return and the entire nation, and indeed most of the world would have to live with that. It highlights the feelings of those left behind and how they were affected. The source is remembered by Vera Brittain, who worked as a VAD in France, the source is useful because it shows the feelings of those who stayed behind and lost people they knew. Source D7 is very useful. It shows, how in the latter stages of the war, people began to realise the actual amount of casualties and the horrifying conditions the soldiers faced. The disillusionment of patriotism and romantic hero-worship of the early years and given way to the reality. The source is from the Scottish Record Office and is a trustworthy and accurate description of the latter stages of the war. Source D8 shows how newspapers responded to the end of the war – patriotism is shown and the front page is composed entirely of pictures. Flags are present, showing nationalism. This is primary evidence – November 12, 1918. Overall section D is very useful as it shows the long-term effects and indeed, the psychological effects and lasting impact that the war had on those who lost people they knew and on the next generation. It is clear to see that the war had a great impact on the lives of the people at home. This impact was spread across several areas. Some of these effects were on women – they gained independence and were the closest they had ever been to political equality with men, as they gained the right to vote. The lives of the British people on the home front were affected greatly by the food rationing and the use of propaganda influenced the way the people acted and thought towards German people, Germans living in Britain became the victims of discrimination and their establishments (such as shops and houses) were ransacked. To say the least, the greatest impact of the war was the loss of thousands of men and this impact not only affected the people on the frontline and the home front but it would effect countless generations afterwards.